Best Western Vega Hotel & Convention Center is a part of the largest European Tourist Hotel Holding Company Izmailovo, registered in the Guinness Book of World Records. The hotel stands on the spot, where the ancient village of Izmailovo, land of the Romanov Dynasty since XVI century, was situated. The Hotel Complex consisting of 967 rooms was built for XXII Olympic games of 1980. It was fully reconstructed in 2007.
In October 2011 we began our collaboration with the Izmailovo Vega. The first thing we did was a complex audit of the official hotel’s website. At that moment hotel-vega.ru was a rather new resource: it has existed in a current form for less than a year.
The website was developed by the Vega’s personnel of the service of information technologies, communication and television. In spite of a rather high level of their work, audit done by TravelLine revealed several important drawbacks:
The audit took 25 illustrated pages with a detailed description of the necessary changes. Numerous modifications of the Internet resource were the result of the analysis. However, the main step was a substitution of the current IBE for «TravelLine: Hotel».
By 2011 the Vega had managed to change 2 Internet Booking Engines for the website. The IBE by Interhotel company had been used from 2007 to 2011 and the IBE by Libra Hospitality – since August 2011.
In October 2011 the Vega joined a largest hotel chain Best Western. That is why the Hotel Complex needed a simpler and more convenient service of online booking. We presented a commercial basis of substitution of the current IBE for «TravelLine: Hotel» to the Vega. Then the direction consented to its integration.
Thus since November 2011 the IBE «TravelLine: Hotel» is successfully working on the website hotel-vega.ru.
We did some modifications and now the Vega’s website works under the «Expert» maintenance plan. Within this maintenance plan TravelLine worked out an English version of the Internet resource. It was mainly an image move as the Hotel Complex was a part of the international chain Best Western. However, at the same time there was an increase in online sales: the Vega received more online reservations from foreigners.
Within the technical maintenance we added to the website a booking form of conference halls. A user chooses a suitable term of lease and the type of seating arrangement, states the name of the event and its duration. Then it is enough to state contact person, phone number, comments, and the IBE will send an inquiry to the hotel.
Although the Conference Hall Booking module provides only booking on demand, its visualization and convenience simplify the reservation of a needed conference room.
In 2012 the direction of the Best Western Vega Hotel & Convention Center set TravelLine a new task – to develop a new website for the hotel, applying the latest tendencies of web-development.
During the talks we decided to remake the form of the Internet resource completely. The changes concerned even the logo and colour spectrum. TravelLine relied on the conception of «online supermarket»: now every website page contains selling elements.
For example, there is IBE «TravelLine: Hotel» on every website page. In the section «Rooms and prices», next to the description of every room there is a current price and button «Book room». The prices are downloaded automatically from the booking system: the Vega needn’t monitor the timeliness of the information on the website.
Every type of services has its own section: «Restaurants and bars», «Convention centre», «Health and Recreation». Special offers are also put in the menu, so that it is easier for the target audience to find them.
After the new website’s release a look-to-book ratio increased in 2,5 times. Guests’ loyalty also grew up: positive experience of the website usage is projected on the Hotel Complex. Thus, the Vega’s image strengthens along with guests’ loyalty.