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Success story. Tourist Hotel Complex Izmailovo Vega

Best Western Vega Hotel & Convention Center is a part of the largest European Tourist Hotel Holding Company Izmailovo, registered in the Guinness Book of World Records. The hotel stands on the spot, where the ancient village of Izmailovo, land of the Romanov Dynasty since XVI century, was situated. The Hotel Complex consisting of 967 rooms was built for XXII Olympic games of 1980. It was fully reconstructed in 2007.

Miron Shevrekuko
 
Miron Shevrekuko
Vice President of the Vega Hotel & Convention Center

The work done

2011»
  • website audit;
  • integration of the Internet Booking Engine (IBE) «TravelLine: Hotel»;
  • technical maintenance of the website
2012»
  • Development of the new website hotel-vega.ru

TravelLine solutions:

  • complex audit of the website;
  • integration of IBE;
  • development of the new website;
  • technical maintenance of the website

2011

The audit of the official website hotel-vega.ru

In October 2011 we began our collaboration with the Izmailovo Vega. The first thing we did was a complex audit of the official hotel’s website. At that moment hotel-vega.ru was a rather new resource: it has existed in a current form for less than a year.

The website was developed by the Vega’s personnel of the service of information technologies, communication and television. In spite of a rather high level of their work, audit done by TravelLine revealed several important drawbacks:

  • there wasn’t a unified design of the header at inner pages;
  • some menu items led to blank pages or didn’t work at all;
  • the hotel’s address in the header was missing;
  • the website wasn’t projected well: even simple corrections required great efforts;
  • online booking service was difficult for the users and reduced sales;
  • an important selling element was missing – the booking module of quick searching and reservation of available rooms.
The audit of the official website hotel-vega.ru
The audit of the official website hotel-vega.ru
 

The result

The audit took 25 illustrated pages with a detailed description of the necessary changes. Numerous modifications of the Internet resource were the result of the analysis. However, the main step was a substitution of the current IBE for «TravelLine: Hotel».

«High-quality audit of the website and its functionally important elements formed the basis of the updated website’s conception. As a result we began to think of the project implementation on the CMS Bitrix Content Manager System, which allows changing the structure and content of the website flexibly, thus increasing direct sales»
Miron Shevrekuko,
Vice President of the Vega Hotel & Convention Center

The integration of the IBE «TravelLine: Hotel»

By 2011 the Vega had managed to change 2 Internet Booking Engines for the website. The IBE by Interhotel company had been used from 2007 to 2011 and the IBE by Libra Hospitality – since August 2011.

In October 2011 the Vega joined a largest hotel chain Best Western. That is why the Hotel Complex needed a simpler and more convenient service of online booking. We presented a commercial basis of substitution of the current IBE for «TravelLine: Hotel» to the Vega. Then the direction consented to its integration.

Thus since November 2011 the IBE «TravelLine: Hotel» is successfully working on the website hotel-vega.ru.

«In the very first month «TravelLine: Hotel» had shown good results. We saw a triple increase in sales in comparison with the previous month and a six-fold increase in comparison with the same period of 2010. By May 2012 the dynamics of booking growth had reached a twelve times increase. At the moment there is still a positive dynamics of increase in online sales»
Miron Shevrekuko,
Vice President of the Vega Hotel & Convention Center

Technical maintenance of the website

We did some modifications and now the Vega’s website works under the «Expert» maintenance plan. Within this maintenance plan TravelLine worked out an English version of the Internet resource. It was mainly an image move as the Hotel Complex was a part of the international chain Best Western. However, at the same time there was an increase in online sales: the Vega received more online reservations from foreigners.

«TravelLine’s support service showed themselves as professionals more than once, and this time they did their best again. Necessary changes were made in time, difficult problems were solved quickly»
Miron Shevrekuko,
Vice President of the Vega Hotel & Convention Center

Within the technical maintenance we added to the website a booking form of conference halls. A user chooses a suitable term of lease and the type of seating arrangement, states the name of the event and its duration. Then it is enough to state contact person, phone number, comments, and the IBE will send an inquiry to the hotel.

Although the Conference Hall Booking module provides only booking on demand, its visualization and convenience simplify the reservation of a needed conference room.

Within the technical maintenance we added to the website a booking form of conference halls
Within the technical maintenance we added to the website a booking form of conference halls
 
«A convenient booking form of conference halls with a choice of all necessary characteristics is a new step towards forming client oriented service»
Miron Shevrekuko,
Vice President of the Vega Hotel & Convention Center

2012

The development of the Vega’s new website

In 2012 the direction of the Best Western Vega Hotel & Convention Center set TravelLine a new task – to develop a new website for the hotel, applying the latest tendencies of web-development.

During the talks we decided to remake the form of the Internet resource completely. The changes concerned even the logo and colour spectrum. TravelLine relied on the conception of «online supermarket»: now every website page contains selling elements.

For example, there is IBE «TravelLine: Hotel» on every website page. In the section «Rooms and prices», next to the description of every room there is a current price and button «Book room». The prices are downloaded automatically from the booking system: the Vega needn’t monitor the timeliness of the information on the website.

Every type of services has its own section: «Restaurants and bars», «Convention centre», «Health and Recreation». Special offers are also put in the menu, so that it is easier for the target audience to find them.

The development of the Vega’s new website
The development of the Vega’s new website
 

The result

After the new website’s release a look-to-book ratio increased in 2,5 times. Guests’ loyalty also grew up: positive experience of the website usage is projected on the Hotel Complex. Thus, the Vega’s image strengthens along with guests’ loyalty.

«Working at the website the developers took into account every detail, paid attention to our every remark and suggestion»
Miron Shevrekuko,
Vice President of the Vega Hotel & Convention Center

The success story was created by:

Personnel of the Best Western Vega Hotel & Convention Center
«TravelLine is a reliable partner in hotel business. Creating collaborating online projects you don’t take the risk of losing your clients, but you give them a modern tried tool of booking and technical support»
Miron Shevrekuko,
Vice President.
Natalia Puzikova,
Head of Information Technologies, Communication and Television Service.
TravelLine’s Team
Project Managers
Eugeniy Uskov
Anatoly Shihov
Eugeniy Kuzminykh
Sergey Sergeev
Manager of Support Service
Kseniya Makarova
Art Director
Sergey Lapin
Designers
Sergey Lapin
Viktor Varfolomeev