Sergey is a professional web-designer; he “drew up” his first site in 2001. He’s been working at TravelLine from day one. Up to this point, he developed over 30 hotel websites and as the TravelLine art director, he participated in 70 more. Some of his main creations include Cosmos, Alfa, Beta, Gamma-Delta and Zhemchuzhina.
He preaches the idea that “A good website has to sell.” He is skeptical about commercial resources that are glamorous, yet lifeless and inconvenient. A few years ago, Sergey created “Golden Design Rules by TravelLine”: a set of principles that are guaranteed to raise a site’s selling power. This set gets updated with new principles on a regular basis.
Today Sergey controls all aspects of the design process at TravelLine. However, he doesn’t let all of this control go to his head and strives to interact with his colleagues more like a friend than a boss. His vast experience as an art director ensures TravelLine’s high quality of work. He has a great instinct for recognizing talented people, who can become important members of the company.